MAGIC® Insights
Inspiring Exceptional Service Cultures
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stands for Make A Great Impression on the Customer.
Helping You Create a Great Customer Experience

In This Issue

Letter From The Editor
Five Keys to Success from Shark Tank and a Titan of Industry
Three Proven Practices to Manage Stress
How to Find your Patch of Sunshine
Another Fun Reinforcement Puzzle - #26

About Us
Communico helps organizations build and sustain exceptional service cultures. With our MAGIC® system of training and consulting services, we collaborate with you to measurably improve your customer and employee experiences.

To download a free chapter of our book, How to Talk to Customers, and learn more, click here.
MAGIC is a registered trademark of Communico Ltd.


Letter from the Editor

When Sir Dave Brailsford became head of British Cycling, the team had almost no record of success in its 76-year history. But under his leadership, the squad won seven out of 10 gold medals available in track cycling. And, they matched that achievement at the London Olympics four years later.

How did he do it? According to James Altucher, entrepreneur, bestselling author, and venture capitalist, Brailsford applied a theory of marginal gains. In other words, the team identified all the elements that go into competing on a bike. Then, they improved each element by 1%.

Success comes from improving a little each day. It compounds. For example, when 1% compounds every day, it doubles every 72 days. In other words, "compounding tiny excellence is what creates big excellence." But, if you insist that the habit changes tomorrow, then you will certainly fail. A shift of 1% up or 1% down seems trivial, but it makes a difference.

The 1% Rule can be applied to everything. If you spend 1 less minute per day feeling regret or and use that to feel gratitude, your stress levels will go down dramatically.

Every day matters. So, when you start your day, ask yourself, how can I be a little better? Can I read a little more? Can I walk a little more? Can I eat a little better? Can I improve my relationships a little more? Even just a tiny bit?

As author/illustrator, Karen Lamb once said. "A year from now you may wish you had started today." And according to author/entrepreneur, Jim Rohn, "Success is a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day."

So, if you want to write a book, write 1% more each week. If you want to lose weight, cut calories 1% more each week. It you want to run a marathon, run 1% more each week.

Why not start today?
Please join us in wishing Diane Berenbaum a wonderful retirement. After 30 years in the business, it's time to enjoy some well-deserved leisure and travel! Look here in our next newsletter for a new opening, Thoughts from Tom, contributions from our President, Tom Larkin. And, you can still read many of Diane's articles on our website.

Thank you, Diane, for all the MAGIC you have modeled and shared!
Five Keys to Success from Shark Tank and a Titan of Industry
Daymond John is CEO of the $6 billon apparel company, FUBU (“For Us, By Us”).  He is also an investor on the TV show, "Shark Tank." He worked from the time he was 6, and became a titan of industry.

Read on to hear his words of wisdom and five keys to success.
Three Proven Practices to Manage Stress
Many of us feel overwhelmed by all the things we need to do in a day. It can be downright stressful. You may not be able to eliminate stress, anxiety or the feeling of being overwhelmed. But, the good news is that some amount of stress can actually help.

Read on to learn a four-step process and three proven practices to manage stress.
How to Find your Patch of Sunshine
Animals can find a sunny, warm spot, no matter how small.  And, they take advantage of the good moments. They have a lot to teach us—without speech, social media, corporations, healthcare or government.

Read on to learn how we can learn from them and find our own patch of sunshine
Reinforcement Puzzle #26
Try your hand at Word Scrambles, Crossword Puzzles, Logic Games and more. Use them to support your training, stimulate thinking and reinforce MAGIC principles. Fill them out on your own, or use them for a lively team challenge.

If you'd like to test your knowledge and puzzle prowess, click here to view the latest puzzle.