The MAGIC® System

Four Stages in a MAGIC Service Culture Initiative

For over twenty-five years, Communico has helped organizations build and sustain MAGIC Service Culture Initiatives. Through our experience and research, we have developed the four-stage MAGIC System.

These stages include (click on each stage to learn more):
  1. Assessment: Communico's assessment tools such as the MAGIC Service Culture Assessment and The 33 Points of MAGIC help you identify what to address to improve your levels of service. We can also benchmark and measure the results of your customer service training initiative.
  2. Alignment: Do you have an inspiring vision and clear standards for your internal and external service levels? Do your associates share this vision and demonstrate the standards? We help organizations align their vision, values, systems, processes and people to deliver and sustain exceptional service.
  3. MAGIC Customer Service Training and Development: To ensure that the MAGIC training achieves your business goals, we help you choose the programs that are most appropriate for you. We customize course content and develop tailored skill practices so that participants are recorded and critiqued as they simulate actual customer interactions in each program.   
  4. Reinforcement: To sustain the business results you desire, reinforcement of customer service skills and attitudes is crucial. We offer reinforcement programs and services that include calibration sessions, customer service coaching, refresher programs, e-learning tools, and customer service consulting to help you align your leaders and systems to your service objectives.


Before and After
Before and After
Just one "tragic" contact can influence your customers' perception of your company (and their buying decisions). Listen to the difference MAGIC® can make.