Stage 4 - Reinforcement

Through your Assessment and Alignment processes you have begun to create the ideal climate for enhancing service excellence. Now, surround your people with a culture that reinforces MAGIC® and assures that the skills and attitudes they have learned will be sustained. Communico can work with you to answer the following questions to help you sustain a MAGIC Service Culture.


  • What reward and recognition systems will you provide? 

  • How will you ensure that you are rewarding the right behaviors and attitudes?

  • How will you measure your service standard levels?


  • How will leaders at all levels communicate their appreciation of employees, independent of their performance?


  • How will you coach to your service standards?

  • How will you ensure that the coaching is developmentally focused versus evaluative or punitive? 

  • Will you offer the MAGIC Coach Program to develop your coaches?

  • Will you offer quality assessment calibration sessions to your coaches?


Systemic Improvements

  • How will you continually adjust and align your departments' systems and processes with your service vision, values, and standards?

  • How will inter-departmental barriers to exceptional service be addressed?

Training Programs


  • When will you formally reassess the service culture to check progress and make adjustments?


Each of the four stages of a MAGIC Service Culture Initiative is integral to sustaining a culture of exceptional service.  We recognize that each organization is at a different point in their development.  We would be happy to partner with you to design an intervention that would address your specific goals and objectives.

Go back to Stage 3: MAGIC Training & Development

Contact us for a free assessment of your MAGIC Service Culture.

Before and After
Before and After
Just one "tragic" contact can influence your customers' perception of your company (and their buying decisions). Listen to the difference MAGIC® can make.