MAGIC® Workouts are an audio tool to help associates identify customer experience behaviors. They can help you improve the quality and consistency of your service interactions by reinforcing a clear, measurable standard.

Workouts are also a cost-effective and efficient way to reinforce best practices shared in Communico's MAGIC of Customer Relations program.


With MAGIC Workouts you can:

•    Easily customize training
•    Provide a clear standard for exceptional service
•    Measure individual, group, and overall performance
•    Demonstrate results and track improvement


MAGIC Workouts will help you:
  • Reinforce key behaviors and sustain measurable results
  • Standardize quality and consistency of service interactions
  • Assess your associates' ability to recognize an exceptional interaction
  • Determine strengths and areas needing further training and development
With a deeper understanding of MAGIC, your associates will:
  • Handle customer contacts at an exceptional level
  • Manage service issues and complaints more effectively and in less time
  • Create meaningful and memorable customer experiences


  • Show progress by tracking scores over time
  • Determine points/behaviors needing more clarification
  • Use in calibration, training and coaching

Here's what users have to say:

"Quick and simple method to use as a training tool and brush up on scoring techniques. I enjoyed the exercise."
       Koch Business Solutions

"I did indeed find value in the Workouts. I learned some useful tips on the importance of addressing customers appropriately. I plan to empower our reps to take advantage of every single call and to treat all customers as if they are the only customer."
       FedEx Kinko's

Client Access
The purchase of MAGIC® 2nd Edition, program or training materials, entitles the organization to access three MAGIC Workouts for three months.
Client Access
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Product Tour
Take The Test
Take The Test
See if your organization has what it takes to deliver and sustain exceptional service
Before and After
Before and After
Just one "tragic" contact can influence your customers' perception of your company (and their buying decisions). Listen to the difference MAGIC® can make.