Our Approach


We don’t believe in a quick-fix, one and done solution. We’re committed to helping you create a culture that engages employees and sustains results. At the heart of our commitment is the MAGIC® System.

We work closely with you to understand your business and goals and to learn what makes your customer service culture unique.  We use our passion for treating people with respect to create a custom-fit solution.

MAGIC stands for Make A Great Impression on the Customer. It’s an integrated system of assessment, customer service training and consulting that ensures consistently exceptional service. It’s not a gimmick. It’s a systematic path to culture change. MAGIC raises self-awareness, builds critical communication skills, and positively affects the bottom line.

People learn by doing. That’s why we utilize an experiential learning approach. We won’t plop your team in front of a screen and consider our job done. We have developed our own unique approach to training, making it extremely participatory—and fun.  

Tailored to Meet Your Needs

We are committed to delighting our clients. To ensure immediate application and results, we carefully tailor each project to your organization. Our consulting team will assess your needs and create job-specific skill practices and exercises to ensure the content is immediately practical and relevant.

In our MAGIC training programs, associates apply new skills to scenarios they face every day, whether on the phone or in the field. They can hear the difference after training. And they see that the skills are immediately transferable to their roles and most challenging interactions.

Reinforcement Ensures Behavior Change

You’ve invested in developing your associates—so how do you ensure you get results?  What can you do to follow-up and sustain the new behaviors?

Reinforcement and coaching can help extend the impact of the training. And, we provide MAGIC Workouts, a free interactive online reinforcement tool that helps ensure the quality and consistency of your interactions.

We love what we do and want your people to love what they do.
Whether you want to:

  • Improve the skills of your service and sales staff, on the phone or in the field

  • Develop and reinforce customer service standards

  • Create meaningful and memorable customer experiences

  • Implement a culture change

Communico can help.

For over 30 years, we have partnered with companies around the world to measurably improve service results, enhance employee performance and deepen customer loyalty.

As a result, you will experience a shift; you’ll see it in your associates and you’ll hear it from your customers.  And, you’ll see the benefits in your bottom line.  

Before and After
Before and After
Just one "tragic" contact can influence your customers' perception of your company (and their buying decisions). Listen to the difference MAGIC® can make.